All the exercises in this course will be based on Chromapost rules.
Answer all the questions only with a single color that is expressed in hexadecimal code.
Use the color picker at
Pick a color intuitively and take your time adjusting hue, saturation and brightness.
Focus only on your own personal preferences, opinions and feelings.

Send the results to
Subject line should read: Why That Color?, exercise 1 (or 2)
Body of the email: Your full name, all the questions from the exercise, and their answers in hexadecimal code.

What is your national color? (results)
Color of your hometown. (results)
Color of your family. (results)
Color of your skin. (results)
Pick red. (results)
Pick blue. (results)
Pick yellow. (results)
Pick green. (results)
Pick orange. (results)
Pick purple. (results)
You would feel really good in what color T-shirt? (results)
In what color do you see your own gender? (results)
If you were a brand what color would you be? (results)
Pick Coca-Cola red. (results)

Color of sunset. (results)
Color of Sunday. (results)
Color of physical pain. (results)
What color relaxes you? (results)
What is the color of a triangle? (results)
Color of a square. (results)
Color of a circle. (results)
What color would you use with brown? (results)
What color would you use with blue? (results)
Color of the smell of gasoline? (results)
If you were in a sports team what color jersey would you pick? (results)
Color you really don't like. (results)
Pick a color you remember well from your childhood. (results)
Color of nostalgia. (results)

Data visualization of the results >


- John Gage
'Color and Culture'
'Color and Meaning'
'Color in Art'

- Michel Pastoureau
'The Colors of Our Memories'
'Black, The History of a Color'

- Patricia Sloane
'The Visual Nature of Color'
'Primary Sources: Selected Writings on Color from Aristotle to Albers'

- Charles A Riley II
'Color Codes'

- Joann and Arielle Eckstut
'The Secret language of Color'

- Jude Stewart
'An Exceedingly Surprising Book About Color'

- Margaret Livingstone
'Vision and Art, Biology of seeing'

- Victoria Finlay
'Color, a natural history of the palette'
'The Brilliant History of Color in Art'

- David Batchelor
'Colour' (Documents of Contemporary Art)

- Josef Albers
'Interaction of Color'

- Johannes Itten
'The Art of Color'

'Color Chart: Reinventing Color, 1950 to Today' (The Museum of Modern Art, New York)

- Carolyn L. Kane
'Synthetic Color, Computer Art, and Aesthetics After Code'

- M. Chirimuuta
'Outside Color'


'Do you See What I See?', documentary
Horizon, BBC2

'Why That Color? Why Not?' Interview with Aleksandar Maćašev
Tom Parish

Why That Color?
Series of blog posts for

A summary of the Why That Color? lectures.
There should be an e-book soon with more material added.

Chromapost Project

Chromapost Social Network

© 2016 Chromapost